Building a 0→1 collaboration model for trust and shared ownership in real estate teams

Building a 0→1 collaboration model for trust and shared ownership in real estate teams

Building a 0→1 collaboration model for trust and shared ownership in real estate teams

ANYWHERE REAL ESTATE INC.
AT-A-GLANCE

At Anywhere RE, I led 0→1 design and strategy of Team Collaboration for Agent Workplace—creating shared Project spaces, permission roles, and ownership structures that enable teams to collaborate at scale while maintaining trust and security.

I pitched"Collaboration features" to be prioritized as 1 in 4 of 2026 roadmap focus.

ROLE & TEAM

Lead Product Designer, working with 1 UXR, 1 PM, 2 Engineers, 2 System Architects

SKILLS

Systems thinking
UX Strategy
Information Architecture Interaction Design

TIMELINE

Oct 2025 - Jan 2026

IMPACT

👥

24%

Intended users adopted Team sharing in 1st month

⏱️

32%↓

Wasted time for coordination, saving teams 3–5 hrs/week

🧱

6 teams

Aligned by this foundation for future Teams work

IMPACT

👥

24%

Intended users adopted Team sharing in 1st month

⏱️

32%↓

Wasted time for coordination, saving teams 3–5 hrs/week

🧱

6 teams

Aligned by this foundation for future Teams work

👥

24%

Intended users adopted Team sharing in 1st month

⏱️

32%↓

Wasted time for coordination, saving teams 3–5 hrs/week

🧱

6 teams

Aligned by this foundation for future Teams work

USER PROBLEM

1 in 3 (~104,000) agents work in teams, but Agent Workplace isn't built for collaboration yet

1 in 3 (~104,000) agents work in teams, but Agent Workplace isn't built for collaboration yet

Agent Workplace (AW) is a productivity enterprise tool used by real estate agents across Anywhere brokerages to manage leads, transactions, and their daily workflows. While 30% agents work in teams, AW was built for solo workflows, creating silos, duplicated work, and communication gaps.

😵‍💫

'“I spend a lot of mental energy keeping track of who’s doing what—and updates change before I can relay them”

lead agent

Jessie

😮‍💨

“I have to manually track and update my own project space. Managing 10 leads at once, things easily fall out of sync.”

agent

Sam

FINAL SOLUTIONS
1/

Cut manual coordination with shared Project spaces

Cut manual coordination with shared Project spaces

A single, collaborative workspace replace siloed workflows to reduce duplicated work and manual handoffs.

2/

Collaborate safely with permission

Collaborate safely with permission

Action-based permissions reflect real team structures, allowing collaborators to work efficiently while safeguarding sensitive transaction data.

3/

Build trust and accountability with Audit logs

Build trust and accountability with Audit logs

Audit logs show who took what action and when, giving team leads visibility while maintaining trust without blocking team autonomy.

4/

1 Source-of-truth collaboration model

1 Source-of-truth collaboration model

Audit logs show who took what action and when, giving team leads visibility while maintaining trust without blocking team autonomy.

So how did I got here? It all started with…

So how did I got here? It all started with…

INITIAL BRIEF

PM shared a North Star vibe code, supporting granular "widget-level" management.

PM shared a North Star vibe code, supporting granular "widget-level" management.

Initial prototype revealed 2 core needs:
- Collaboration in a Project space (adding, editing access, and removing collaborators)
- Team Management (assigning tasks and managing collaborators)

A combined experience overwhelmed and disrupted users of their day-to-day work 😵‍💫

So how did I got here? It all started with…

product thinking - THE FOUNDATION

Defining "Collaboration (sharing) vs "Teams"

To build a shared space, I first had to define what Collaboration (through Sharing) vs Management (Teams)

Earlier discovery has already revealed that collaboration needs to be lightweight, while team management need to be durable and governed. Treating both as one feature would be overly complicated.

product thinking - THE LOGIC

Defining permission roles by uncovering agent teams behavior

Defining permission roles by uncovering agent teams behavior

Access permissions must be flexible to cater for various teams

Access permissions must be flexible to cater for various teams

  • Teams are small (2-10 collaborators)

  • Roles vary significantly across teams: Agents, Transaction Coordinators, and External Contractors…

  • Leads are selective about what they share:
    ✅ Operational context
    🚫 Transaction actions & commission splits info

Based on these insights, I designed 4 permission levels that reflect real team behavior, protect sensitive actions, and support collaboration with accountability.

permission A vs B
permission A vs B
permission A vs B

Considerations also included how permissions would cascade down to vertical actions (To-dos assigning, Activity logs, Timelines log, managing info, Transaction send out, Marketing material actions,

permission A vs B
permission A vs B
permission A vs B
so, WHY does THIS MATTER?

Treating collaboration as a core system, not a feature

Treating collaboration as a core system, not a feature

It became evident "Collaborations" touched foundational systems across AW. Shipping this as a quick feature would have introduced long-term complexity and risk. Partnering with, PM, we align on priorities, and roadmap it as a core 2026 initiative that I continue to drive in close collaboration with Engineering and System Architecture.

Now that the backend logic is set, Let's redefine the brief, FOCUSING ON "SHARING"

HMW enable team collaboration in AW through shared Project spaces while preserving trust, ownership, and clear boundaries around sensitive data?

HMW enable team collaboration in AW through shared Project spaces while preserving trust, ownership, and clear boundaries around sensitive data?

🤝

GOAL #1

Sharing Project space with ease

🔐

GOAL #2

Security for sensitive data

🔍

GOAL #3

Transparency for access & activity

DEFINING THE MAIN SHARING FLOW

Progressive disclosure: Clarity > Efficiency for bulk invites

Progressive disclosure: Clarity > Efficiency for bulk invites

Our user base predominantly consists of users aged 50–60, many of whom prefer simple and familiar interaction patterns. For core flow, I tested 2 approaches: a consolidated flow and a separated two-step flow. User feedback showed that the three-step flow felt more intuitive and easier to understand, while still remaining efficient.

permission A vs B
permission A vs B
permission A vs B
change of SECURITY REQUIREMENT FROM BUSINESS

External contractors and assistants no longer have access. Only users with Anywhere emails could create accounts

External contractors and assistants no longer have access. Only users with Anywhere emails could create accounts

This policy shift redefined our user model—unlicensed users were no longer collaborators and instead existed only as saved contacts, similar to clients.

Separate Collaborator list and People bar

  • Collaborators →dedicated collaborator list, managing people who have access to Project space.

  • People Bar → surface quick contacts (clients + contractors)

Simplify "add collaborator" flow

Contractors and agent teammates lived in separate APIs, requiring users to make an early decision when adding collaborators. By removing this split, we eliminated unnecessary steps and reduced cognitive load.

permission A vs B
permission A vs B
permission A vs B
design decisions

Rapid prototyping with Lovable to quickly gather feedback from 30+ partners and users

Rapid prototyping with Lovable to quickly gather feedback from 30+ partners and users

I facilitated cross-team knowledge-sharing sessions to align on insights, validate technical feasibility, stress-test the permission logic, and ensure the solution met business goals. Below are some highlights of key iterations:

Reducing risk in defining permission setting at a glance

💡

Clear labels highlighted sensitive access like commission splits instead of generic descriptions

💡

"Limited edit" as the default matched most collaborators’ needs and prevented overpermissioning

permission A vs B
permission A vs B
permission A vs B

Visibility enables trust and accountability

"My teammates handle most of daily work. I want visibility without slowing them down.”

Users

Team leads need accountability, teammates need speed.
Rather than blocking actions, I designed an audit log that provides visibility into who did what, balancing control with team autonomy.

Team leads need accountability, teammates need speed. Rather than blocking actions, I designed an audit log that provides visibility into who did what, balancing control with team autonomy.

IMPACT

The final design addressed siloed, solo workflows by introducing a streamlined team-sharing experience with clear permissions, enabling agents to collaborate safely, efficiently, and without duplicated work. In the 1st month, we achieved:

👥

24%

Intended users adopted Team sharing in 1st month

⏱️

32%↓

Wasted time for coordination, saving teams 3–5 hrs/week

🧱

6 teams

Aligned by this foundation for future Teams work

IMPACT

The final design addressed siloed, solo workflows by introducing a streamlined team-sharing experience with clear permissions, enabling agents to collaborate safely, efficiently, and without duplicated work. In the 1st month, we achieved:

👥

24%

Intended users adopted Team sharing in 1st month

⏱️

32%↓

Wasted time for coordination, saving teams 3–5 hrs/week

🧱

6 teams

Aligned by this foundation for future Teams work

WHAT I LEARNED

🤖

🤖

Leveraging AI in collaboration and the design process

Experimenting with vibe coding showed me how AI can accelerate collaboration and reduce handoff friction. I’m excited to keep exploring how AI can meaningfully supercharge our workflows while staying grounded in real user needs.

💡

💡

Advocating for design and growing as a product thinker

I grew more confident as a product thinker by proactively influencing the roadmap. By presenting research insights, PMs are more receptive of ideas, and convinced on the need of bigger Teams initiative.

WHAT I LEARNED

🤖

Leveraging AI in collaboration and the design process

Experimenting with vibe coding showed me how AI can accelerate collaboration and reduce handoff friction. I’m excited to keep exploring how AI can meaningfully supercharge our workflows while staying grounded in real user needs.

🤖

Leveraging AI in collaboration and the design process

Experimenting with vibe coding showed me how AI can accelerate collaboration and reduce handoff friction. I’m excited to keep exploring how AI can meaningfully supercharge our workflows while staying grounded in real user needs.

💡

Advocating for design and growing as a product thinker

I grew more confident as a product thinker by proactively influencing the roadmap. By presenting research insights, PMs are more receptive of ideas, and convinced on the need of bigger Teams initiative.

💡

Advocating for design and growing as a product thinker

I grew more confident as a product thinker by proactively influencing the roadmap. By presenting research insights, PMs are more receptive of ideas, and convinced on the need of bigger Teams initiative.

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